Meghan, Duchess of Sussex, has expanded her lifestyle brand As Ever with a new festive product: a limited-edition advent calendar priced at $148, or approximately £112.
The calendar was developed in partnership with Los Angeles chocolatier Compartés and contains 24 chocolates designed for the traditional Christmas countdown. The product combines the brand’s holiday theme with imagery inspired by Meghan and Prince Harry’s former home in Montecito, California.
Each compartment contains a numbered chocolate, allowing customers to open one treat each day in the run-up to Christmas. The numbers are finished in edible gold and are presented in a style inspired by Meghan’s own handwriting.
The chocolates feature flavours connected to California and elements of As Ever’s existing product range. Among the varieties are strawberry, raspberry, blackberry and orange marmalade-inspired flavours. The collection also includes a chocolate featuring Meghan’s signature flower sprinkles and a dark chocolate ganache truffle produced by Compartés.
The packaging is designed to have a keepsake quality, with illustrations referencing the garden and surroundings of the Montecito property where Meghan and Harry previously lived.
Inside the box, a seasonal message describes the calendar as a celebration of the Christmas period and encourages consumers to enjoy a different chocolate throughout the countdown.
Meghan has also shared behind-the-scenes material connected with the product’s development. In footage posted online, she appeared with Compartés chief executive Jonathan Grahm while discussing preparations for the festive collection.
The video included colourful sketches depicting the California home that inspired the packaging. Meghan’s Labrador, Pula, also featured in the footage, appearing with a toy resembling an As Ever strawberry-jam jar.
The launch continues Meghan’s efforts to build As Ever around food, lifestyle and products influenced by her personal tastes and California experience. Previous offerings from the brand have included jams, flower sprinkles and other food-related products.
The new advent calendar also maintains a connection with the period Meghan and Harry spent in California after stepping back from their senior royal roles in 2020. The couple established their life in Montecito with their children during those years, making the property an important part of the imagery used for the new product.
Reports have said the calendar was initially offered for pre-order through the As Ever website, with deliveries expected to begin in November. However, availability has been limited geographically, with reports indicating that the product is currently intended for the US market rather than UK delivery.
The timing of the launch places the product directly in the run-up to the Christmas shopping season. At £112, the calendar sits at the premium end of the advent-calendar market, with its price reflecting not only the chocolates but also the limited-edition design and celebrity branding attached to the release.
The collaboration with Compartés gives the product an additional connection to Los Angeles, where the chocolatier is based. That partnership fits with the California theme that runs throughout the design and presentation.
For As Ever, the advent calendar represents another step in the development of the lifestyle label. The brand continues to combine food products with visual elements associated with Meghan’s California years.
As the festive season approaches, the £112 release offers consumers a 24-day chocolate countdown wrapped in a design that draws heavily on Meghan’s former California surroundings. The launch also demonstrates how As Ever continues to build its identity around seasonal products, food and lifestyle offerings.
you can watch the video below