New Delhi, August 22, 2026:
Central government na television channels gi advertisement duration related existing 12 minute per hour cap remove toure. Masigi rule change na TV broadcasters-singna advertisement schedule more flexibly manage touba ngamgani.
Earlier, television channels-singna one hour-da advertisement duration asi certain limit-da keep tougadabani. New rules matung-inna masigi fixed 12-minute cap asi remove toure. However, broadcasters-singna consumers singbu mislead touba advertisements avoid touba amasung applicable advertising standards follow tougadabani.
Government gi decision asi television industry-gi changing business model amasung digital competition gi marakta lakpa oiri. TV channels singna advertising revenue da heavily depend touba maramda, new flexibility asi broadcasters-singgi business operations-da mateng pangba ngamgani.
Adubu viewers singgi experience su important oiri. Yamna advertisement leirabadi programmes singgi viewing experience da effect piba ngam-i. Aduna broadcasters na advertising amasung entertainment content anibu balance tougadabani.
Source: Prameya News.